Uncover what makes people

stop scrolling on 

TikTok
Instagram
YouTube
Facebook
LinkedIn
A research platform for social media to uncover what works on social right nowand why — across video, ads, images, audio, and text.
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The challenge is no longer creating content. Knowing what people will stop scrolling for is.

Gen Z now spends 5+ hours a day on social and there's more to scroll past than ever.
95% of content doesn’t deliver the desired results, because they either are scrolled past or do not resonate.
Interests shift faster than ideas can be developed and by the time an idea is ready, the audience has already moved on.
No reliable source, just guesswork based on scrolling feeds, generic AI advice, outdated trends and competitors.

Contana helps you discover what people care about on social media. Right Now

Critical research has
become a simple conversation

Skip hours of scrolling and guessing. Just ask. Contana analyzes thousands of posts and ads to find what audiences respond to right now, then explains it in plain language.
Ask a simple question instead of scrolling for hours.
See what's working across thousands of posts right now.
Every answer traces back to real social data, not a guess.
Answers come in plain language, not complex dashboards.

See what makes people stop scrolling — and why it works

See how the best performers are actually built. Contana views and analyzes the actual video, images, audio, and on-screen elements, not just the numbers and keywords around it.
Understand why something works, not just that it did.
See exactly how the best performers are built and created.
Break down content into structures, angles and elements.
See the exact sources of data behind every answer.

Go beyond the chat,
explore the data behind

Open anything, discover everything around it. Every response becomes a new starting point. Open it into its own page, explore the feeds, insights and data behind it.
Browse the real content behind every answer.
Discover new insights you didn't know to look for.
Turn findings into strong and data-backed proof.
Ask about any data point right where you see it.

Every answer comes
with the next step to take

Knowing what to ask next is the hardest part. Contana proposes the logical next step from what it just found, so you keep going instead of getting stuck.
One answer leads into the next, keeping up momentum.
Each one builds on what you just found, not a generic list.
Suggestions are concrete actions, never vague prompts.
No need to be an expert — the next move is always there.
Built to cover every major
social media network
People don't live on just one social media network. Neither should the research, since the best insights come from multiple sources.
Trained on thousands
of data sets from experts
Trained to analyze content the way a social media expert would, but at a scale beyond human capabilities.

The modern way of researching.

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Explore beyond the chat

every answer opens into feeds, keywords, and datasets you can browse on your own.

Save ideas in collections

because the best ideas and findings shouldn't be lost in long conversations.

Share insights with colleagues

to give your entire team access to the best discoveries and newest information.

Apply filters to conversations

to make sure your research matches the audience you actually create for.

Outcomes every team can feel — and measure too

Wasted hours and budgets saved
The right information surfaces in a few steps. Manual research that leads nowhere disappears. Budget stops going to things people just scroll past.
Higher results through resonance
Content and ads that resonate, meaning they match what people care about right now and connect deeply, deliver far greater results for the same budget.
Decisions based on tangible data
Creative decisions are confident and grounded in real-world numbers and insights that every team member understands and can approve faster.

Keep up with the speed of social

Updates knowledge as fast as audience's interests change, so you can keep up with the speed of social media.

Updates on its own
New data comes in continuously, so your insights keep pace with social, without anyone refreshing, re-running, or updating manually.
Finds what's next
Contana keeps scanning for rising trends, and surfaces them on its own, so new directions reach you before it's too late.
Covers every market
Data is tracked across networks, regions, and languages, so nothing relevant to your audience stays out of view.

Stop guessing
Start researching

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